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	<title>Personal finance and money Management</title>
	<atom:link href="http://www.bankrate3000.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bankrate3000.com</link>
	<description>Personal finance and money commentary,  Bank Deals, Interest Rates and Bank Reviews!</description>
	<pubDate>Thu, 01 Apr 2010 03:35:53 +0000</pubDate>
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			<item>
		<title>Best Savings Account Rate Holds At 2.00%</title>
		<link>http://www.bankrate3000.com/best-savings-account-rate-holds-at-200/</link>
		<comments>http://www.bankrate3000.com/best-savings-account-rate-holds-at-200/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 03:35:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Bank Deals &amp; Bonuses]]></category>

		<category><![CDATA[Best]]></category>

		<category><![CDATA[Savings]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=352</guid>
		<description><![CDATA[Southern Community Bank and Trust leads our rankings of the best nationally available savings accounts for the second straight month.

The bank, which has 20 branches in North Carolina, continues to pay 2.00% APY, with no minimum balance, through its Readysaver.com Web site.
That’s considerably better than the 0.15% APY Southern Community is offering on savings accounts [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Southern Community Bank and Trust</strong> leads our rankings of the best nationally available savings accounts for the second straight month.</p>
<p><img class="size-medium wp-image-6924" title="Best Savings Account Rate Holds At 2.00% " src="http://www.bankrate3000.com/wp-content/uploads/2010/03/203553xq6.jpg" alt="Southern Community Bank and Trust leads our rankings of the best nationally available savings accounts for the second straight month." width="200" height="157" align="right" /></p>
<p>The bank, which has 20 branches in North Carolina, continues to pay 2.00% APY, with no minimum balance, through its <a rel="nofollow" href="http://www.readysaver.com/saver.aspx" target="_blank"><span style="color: #253785;">Readysaver.com</span></a> Web site.</p>
<p>That’s considerably better than the 0.15% APY Southern Community is offering on savings accounts through its own site or branches.</p>
<p>Returns on the next four, top-paying savings accounts range from 1.70% APY to 1.50% APY, with minimum initial deposits as low as $1 and as high as $25,000.</p>
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		<title>Good CD Rates And Gifts From iGObanking</title>
		<link>http://www.bankrate3000.com/good-cd-rates-and-gifts-from-igobanking/</link>
		<comments>http://www.bankrate3000.com/good-cd-rates-and-gifts-from-igobanking/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 03:34:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[CD Rates]]></category>

		<category><![CDATA[Good]]></category>

		<category><![CDATA[Rates]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=349</guid>
		<description><![CDATA[Flushing Savings Bank in New York has caught our eye with oldest gimmick in the book — free gifts for opening an account.

To qualify, you must buy a certificate of deposit from its iGObanking online bank, through a special GiftsforBanking.com Web site.
The best choices are 24-month CD at 1.90% APY or a 60-month CD at [...]]]></description>
			<content:encoded><![CDATA[<p>Flushing Savings Bank in New York has caught our eye with oldest gimmick in the book — free gifts for opening an account.</p>
<p><img class="size-medium wp-image-6859" title=" Good CD Rates And Gifts From iGObanking.com" src="http://www.bankrate3000.com/wp-content/uploads/2010/03/203457pon.jpg" alt="Flushing Savings Bank in New York has caught our eye with oldest gimmick in the book -- free gifts for opening an account." width="189" height="200" align="left" /></p>
<p>To qualify, you must buy a certificate of deposit from its iGObanking online bank, through a special <a rel="nofollow" href="http://www.giftsforbanking.com/" target="_blank"><span style="color: #253785;">GiftsforBanking.com</span></a> Web site.</p>
<p>The best choices are 24-month CD at 1.90% APY or a 60-month CD at 3.15% APY, which are close enough to the best nationally available rates to be worth considering.</p>
<p>The array of gifts (including this nifty grill) is the best we’ve seen since Irwin National Bank gave away HDTVs last summer.</p>
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		<title>Best Mortgage Rates Stay Below 5%</title>
		<link>http://www.bankrate3000.com/best-mortgage-rates-stay-below-5/</link>
		<comments>http://www.bankrate3000.com/best-mortgage-rates-stay-below-5/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 06:04:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Bank Deals &amp; Bonuses]]></category>

		<category><![CDATA[Best]]></category>

		<category><![CDATA[Mortgage]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=344</guid>
		<description><![CDATA[Lenders are offering traditional fixed-rate mortgages for less than 5% in nine of the 10 major cities we surveyed this month.
That’s quite an improvement from July when only one of the 10 cities we looked at had those loans available for less than 5%.
It’s nearly as good as what we found in November, when average [...]]]></description>
			<content:encoded><![CDATA[<p>Lenders are offering traditional fixed-rate mortgages for less than 5% in nine of the 10 major cities we surveyed this month.<br />
That’s quite an improvement from July when only one of the 10 cities we looked at had those loans available for less than 5%.</p>
<p>It’s nearly as good as what we found in November, when average mortgage rates plunged to new record lows and loans were available for less than 5% in every single city we surveyed.</p>
<p>By any historical standard, a 30-year, fixed-rate loan that costs less than 6.5% is a good deal. That makes today’s rates nothing short of spectacular.</p>
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		<item>
		<title>Top 6-Month CD Rates Hold At 1.60%</title>
		<link>http://www.bankrate3000.com/top-6-month-cd-rates-hold-at-160/</link>
		<comments>http://www.bankrate3000.com/top-6-month-cd-rates-hold-at-160/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 06:04:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[CD Rates]]></category>

		<category><![CDATA[Rates]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=342</guid>
		<description><![CDATA[Country Bank leapt to the top of our rankings of the best 6-month CD rates last month — and it’s still there.
The small bank with 14 branches in central Massachusetts, continues to pay 1.60% APY, with a very reasonable minimum deposit of just $500.
The downside is that you can’t open an account online. You have [...]]]></description>
			<content:encoded><![CDATA[<p>Country Bank leapt to the top of our rankings of the best 6-month CD rates last month — and it’s still there.<br />
The small bank with 14 branches in central Massachusetts, continues to pay 1.60% APY, with a very reasonable minimum deposit of just $500.</p>
<p>The downside is that you can’t open an account online. You have to call the bank at (800) 322-8233 and a representative will explain how to buy a certificate of deposit by mail.</p>
<p>But Country Bank has been at or near the top of our rankings for almost six months and we haven’t heard a word of complaint about the bank’s customer service.</p>
<p>Four other banks are offering 1.40% APY to savers in all 50 states. They are:</p>
<p>The Jacksonville Bank, which has five locations in northeast Florida and requires a $1,000 minimum deposit.</p>
<p>AmTrust Direct, whose parent company was seized by the FDIC in December and sold to New York Community Bank. It requires a $1,000 minimum deposit.</p>
<p>Earthstar Bank, with four branches in Philadelphia, requires a minimum deposit of $500 in new money to earn this rate.</p>
<p>The Palladian Private Bank, a division of The PrivateBank and Trust Co. , with 34 locations in 10 Midwestern states. A $10,000 minimum is required.</p>
<p>Those rates are more than four times the national average for returns on 6-month CDs, which has fallen to a record low 0.33% APY this month.</p>
<p>Click on our CD calculator to find the return on any certificate of deposit, regardless of size, interest rate or term.</p>
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		<title>Raise Interest Rates To Spur Lending?</title>
		<link>http://www.bankrate3000.com/raise-interest-rates-to-spur-lending/</link>
		<comments>http://www.bankrate3000.com/raise-interest-rates-to-spur-lending/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 05:04:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Personal Finance]]></category>

		<category><![CDATA[Interest]]></category>

		<category><![CDATA[Lending]]></category>

		<category><![CDATA[Raise]]></category>

		<category><![CDATA[Rates]]></category>

		<category><![CDATA[Spur]]></category>

		<category><![CDATA[To]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=339</guid>
		<description><![CDATA[We know that flies in the face of all conventional economic wisdom.
But for the past year the Federal Reserve has been providing commercial banks with an almost limitless supply of free money in the hope that they&#8217;ll make lots of new loans and help boost the economy out of the recession. 
Yet the banks are [...]]]></description>
			<content:encoded><![CDATA[<p>We know that flies in the face of all conventional economic wisdom.</p>
<p><img src="http://www.bankrate3000.com/wp-content/uploads/2009/12/2204379ip.gif" alt="Lower interest rates have not resulted in more loans." title="Lower interest rates have not resulted in more loans." width="200" height="150" class="alignright size-medium wp-image-5725" align="left"/>But for the past year the Federal Reserve has been providing commercial banks with an almost limitless supply of free money in the hope that they&#8217;ll make lots of new loans and help boost the economy out of the recession. </p>
<p>Yet the banks are extending precious little credit to consumers. To small businesses. To anyone. </p>
<p>Could it be that Fed Chairman Ben Bernanke has pushed conventional economic wisdom too far by driving interest rates too low?</p>
<p>CLICK HERE TO READ THE ENTIRE POST.</p>
<p>Related Posts:No Help From Fed As CD Rates Slide AgainCD rates resume their slide this weekCD Rates Hold Their Own This WeekSavings Grows Despite Falling CD RatesCD Rates Plunge Lower This Week</p>
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		<item>
		<title>Best 24-Month CD Rates Edge Lower</title>
		<link>http://www.bankrate3000.com/best-24-month-cd-rates-edge-lower/</link>
		<comments>http://www.bankrate3000.com/best-24-month-cd-rates-edge-lower/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 05:02:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[CD Rates]]></category>

		<category><![CDATA[24]]></category>

		<category><![CDATA[Best]]></category>

		<category><![CDATA[CD]]></category>

		<category><![CDATA[Edge]]></category>

		<category><![CDATA[Lower]]></category>

		<category><![CDATA[Month]]></category>

		<category><![CDATA[Rates]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=332</guid>
		<description><![CDATA[The banks are pretty much the same. But the returns are worse. 
That&#8217;s the sorry story of our latest rankings of the best, nationally available 24-month CD rates.
In November our top-paying banks were offering 2-year certificates of deposit for 2.60% to 2.55% APY and you only needed a $1,000 minimum deposit to qualify for the [...]]]></description>
			<content:encoded><![CDATA[<p>The banks are pretty much the same. But the returns are worse. </p>
<p>That&#8217;s the sorry story of our latest rankings of the best, nationally available 24-month CD rates.</p>
<p><img src="http://www.bankrate3000.com/wp-content/uploads/2009/12/220219ysz.jpg" alt="The banks are pretty much the same but the returns are worse in our December rankings of the best, nationally-available 2-year CD rates. " title="Best 24-Month CD Rates Edge Lower" width="200" height="160" class="size-medium wp-image-5669" align="right"/>In November our top-paying banks were offering 2-year certificates of deposit for 2.60% to 2.55% APY and you only needed a $1,000 minimum deposit to qualify for the top rate.</p>
<p>This month you&#8217;ll earn 2.50% to 2.30% APY and need a whopping $50,000 to qualify for the top rate.</p>
<p>Although that&#8217;s still twice as much as you can make with the typical 2-year CD, it&#8217;s not saying much. The average rate on these CDs plunged to a record low of 1.26% APY last week.</p>
<p>The best, nationally available deals on 24-month CDs are:</p>
<p>2.50% APY with a minimum deposit of $50,000 for “Silver CDs” from Frontier Bank, which has 50 branches in Washington and Oregon. You can also earn 2.45% with a $25,000 minimum deposit  and 2.40% with a $500 minimum deposit.</p>
<p>2.40 APY with a minimum deposit of $1,000 from The Jacksonville Bank, with five locations in that Florida city.</p>
<p>2.40 APY with a minimum deposit of $1,000 from Atlantic Coast Bank, with 12 full-service branches in southeast Georgia and northeast Florida.</p>
<p>2.30 APY with a $5,000 minimum from Hudson City Bank with dozens of branches in New Jersey, New York and Connecticut. If you live near a Hudson City branch the minimum deposit is only $500.</p>
<p>Click here to compare these offers with the best CD rates from dozens of other banks in our database.</p>
<p>Related Posts:Frontier Alone At Top Of  2-Year CD RatesBest 24-Month CD Rates Jump to 2.60%Best 24-Month CD Rates Hold At 2.50%Hudson City Rockets Up CD Rate RankingsOne Bank Still Pays 3% On 3-Year CDs</p>
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		<title>How To Get Discover&#8217;s 5% Rebate In 2010</title>
		<link>http://www.bankrate3000.com/how-to-get-discovers-5-rebate-in-2010/</link>
		<comments>http://www.bankrate3000.com/how-to-get-discovers-5-rebate-in-2010/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 05:01:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Credit Card Deals]]></category>

		<category><![CDATA[2010]]></category>

		<category><![CDATA[5]]></category>

		<category><![CDATA[Discover&amp;8217;s]]></category>

		<category><![CDATA[Get]]></category>

		<category><![CDATA[How]]></category>

		<category><![CDATA[In]]></category>

		<category><![CDATA[Rebate]]></category>

		<category><![CDATA[To]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=330</guid>
		<description><![CDATA[Discover Card has promoted its 5% Cashback Bonus on &#8220;rotating items&#8221; for quite some time. 
But never knowing what might be eligible for that hefty rebate a few months down the road aggravated more than a few Discover More cardholders.
Now Discover is publishing a calendar of future offers on the Web page where you must [...]]]></description>
			<content:encoded><![CDATA[<p>Discover Card has promoted its 5% Cashback Bonus on &#8220;rotating items&#8221; for quite some time. </p>
<p><img src="http://www.bankrate3000.com/wp-content/uploads/2009/12/220404tbb.jpg" alt="Discover More Card" title="Discover More Card" width="200" height="150" class="alignright size-medium wp-image-5662" align="right"/>But never knowing what might be eligible for that hefty rebate a few months down the road aggravated more than a few Discover More cardholders.</p>
<p>Now Discover is publishing a calendar of future offers on the Web page where you must sign-up in advance to qualify for each bonus.</p>
<p>Here&#8217;s where and when you can earn the 5% rebate on purchases at grocery stores, hotels, movie theaters and lots of other places during the first nine months of 2010.</p>
<p>CLICK HERE TO READ THE ENTIRE POST.</p>
<p>Related Posts:Pay 0% On Balance Transfers For 6 MonthsDiscover Motiva Pays You To Pay On TimeDiscover Card Offers 0% InterestFREE $100 Discover Card Bonus Deal$100 Bonus Discover Card Deal</p>
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		<item>
		<title>Fed Keeps Pounding Down CD Rates</title>
		<link>http://www.bankrate3000.com/fed-keeps-pounding-down-cd-rates/</link>
		<comments>http://www.bankrate3000.com/fed-keeps-pounding-down-cd-rates/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 05:01:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[CD Rates]]></category>

		<category><![CDATA[CD]]></category>

		<category><![CDATA[Down]]></category>

		<category><![CDATA[Fed]]></category>

		<category><![CDATA[Keeps]]></category>

		<category><![CDATA[Pounding]]></category>

		<category><![CDATA[Rates]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=328</guid>
		<description><![CDATA[Savers struggling with record-low CD rates got no help from the Federal Reserve this week.
The Fed&#8217;s rate-setting committee renewed its pledge to keep interest rates artificially depressed for an &#8220;extended period&#8221; to ensure a strong economic recovery.
The committee acknowledged the economy has &#8220;continued to pick up&#8221; and that &#8220;deterioration in the labor market is abating&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>Savers struggling with record-low CD rates got no help from the Federal Reserve this week.</p>
<p>The Fed&#8217;s rate-setting committee renewed its pledge to keep interest rates artificially depressed for an &#8220;extended period&#8221; to ensure a strong economic recovery.</p>
<p><img src="http://www.bankrate3000.com/wp-content/uploads/2009/12/220351n9i.jpg" alt="There was no encouraging news for savers who depend on CD rates out of the Federal Reserve this week." title="Fed Offers No Help For CD Rates" width="169" height="169" class="size-full wp-image-5630" align="right"/>The committee acknowledged the economy has &#8220;continued to pick up&#8221; and that &#8220;deterioration in the labor market is abating&#8221; since employers are laying fewer workers off this fall.</p>
<p>But the Fed said it would continue to boost growth and job creation by charging commercial banks 0% to 0.25% for overnight loans.</p>
<p>As long as the government-controlled Fed provides commercial banks all the money they need for virtually nothing, those banks can pay a pittance for our savings.</p>
<p>No wonder four of the five certificates of deposit we follow fell to new record lows in Bankrate&#8217;s Dec. 16 survey of large banks and thrifts. The average annual yield for a:</p>
<p>3-month CD fell to 0.37% from 0.38% this week. That&#8217;s the lowest average since the survey began tracking 3-month CD rates in March 1989. </p>
<p>6-month CD fell to 0.51% from 0.52% &#8212; the lowest average since the survey began tracking 6-month CD rates in January 1984.</p>
<p>1-year CD fell to 0.82% from 0.83% &#8212; the lowest average since the survey began tracking 12-month CD rates in October 1983.</p>
<p>2-year CD fell to 1.26% from 1.28% &#8212; the lowest average since the survey began tracking 24-month CD rates in March 1989. </p>
<p>5-year CD held at 2.08% after falling for four straight weeks. The 2.08% is the lowest average rate since the survey began tracking 60-month CDs in January 1984.</p>
<p>With average rates like this you can&#8217;t settle for average returns.</p>
<p>Use our database of CD rates to find and compare the best deals from scores of banks.</p>
<p>Related Posts:No Bottom In Sight For CD Rates2-Year CD Rates Last To Hit Record Low5-Year CD Rates Set Miserly RecordCD Rates Hit New Lows This WeekCD Rates Reach Record Lows This Week</p>
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		<title>Save A Bundle With A 15-Year Refi</title>
		<link>http://www.bankrate3000.com/save-a-bundle-with-a-15-year-refi/</link>
		<comments>http://www.bankrate3000.com/save-a-bundle-with-a-15-year-refi/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 05:00:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Mortgage Rates]]></category>

		<category><![CDATA[15]]></category>

		<category><![CDATA[A]]></category>

		<category><![CDATA[Bundle]]></category>

		<category><![CDATA[Refi]]></category>

		<category><![CDATA[Save]]></category>

		<category><![CDATA[With]]></category>

		<category><![CDATA[Year]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=324</guid>
		<description><![CDATA[Mortgage rates are at their lowest levels in decades, which makes it a great time to buy a home. But it could be an even better time to refinance.
The average 15-year fixed-rate mortgage, a popular term for refinancing, is 4.46% APR — more than a half-point less than the average cost of a 30-year mortgage.

If [...]]]></description>
			<content:encoded><![CDATA[<p>Mortgage rates are at their lowest levels in decades, which makes it a great time to buy a home. But it could be an even better time to refinance.</p>
<p>The average 15-year fixed-rate mortgage, a popular term for refinancing, is 4.46% APR — more than a half-point less than the average cost of a 30-year mortgage.</p>
<p><img class="size-full wp-image-5592" title="handful of $$$" src="http://www.bankrate3000.com/wp-content/uploads/2009/12/220050omt.jpg" alt="Mortgage rates are at their lowest levels in decades, which makes it a great time to refinance." width="165" height="199" align="right" /></p>
<p>If you can afford the higher monthly payments that a 15-year mortgage requires, you can save tens of thousands of dollars in interest charges.</p>
<p>To find the best rates in each market we searched the databases at Bankrate.com and Interest.com.</p>
<p>We looked for 15-year, fixed-rate loans with no points and fees of less than $1,600. We think this is a great mortgage for homeowners looking to refinance.</p>
<p>The best deals we found were:</p>
<p>Baltimore: 4.375% with fees of $1,595 from The Money Store</p>
<p>Boston: 4.25% with fees of $695 from Total Mortgages Services</p>
<p>Chicago: 4.375% with fees of $1,440 from PERL Mortgage</p>
<p>Cinncinati: 4.25% with fees of $1,505 from Capital First Home Loans</p>
<p>Kansas City, Mo.: 4.375% with fees of $210 from</p>
<p>Mutual Savings Assn., FSA</p>
<p>Los Angeles: 4.125% with fees of $1,1371 from</p>
<p>Amerimac Plaza West Financial .</p>
<p>New Orleans: 4.5% with $0 in fees from Amerisave Mortgage Corp.</p>
<p>New York Metro: 4.25% with fees of $670 from Mortgage Capital Associates.</p>
<p>To download of is:<a href="http://www.rszip.com/">http://www.rszip.com/</a> and <a href="http://www.dl4all.com/">http://www.dl4all.com/</a></p>
<p>The fine print: These mortgage rates are for conforming loans (less than $417,000), and for borrowers with credit scores of at least 700. For scores from 680 to 699, you’ll usually pay higher fees, up to 1% of the loan value, or a higher rate.</p>
<p>Related Posts:Best Mortgages Still As Low As 5.25%Top Mortgage Rates Fall Back Toward 5%4.875%, 30-Year, Fixed-Rate MortgagesMost Mortgage Rates Steady To LowerMortgages For 4.875% With No Points</p>
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		<title>Mobile Awareness: Let Your Customers Know They Can Bank Online via Smartphone Now</title>
		<link>http://www.bankrate3000.com/mobile-awareness-let-your-customers-know-they-can-bank-online-via-smartphone-now/</link>
		<comments>http://www.bankrate3000.com/mobile-awareness-let-your-customers-know-they-can-bank-online-via-smartphone-now/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 04:50:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Mobile Banking]]></category>

		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.bankrate3000.com/?p=309</guid>
		<description><![CDATA[Yesterday, Apple announced it has shipped 50 million iPhone/iPod Touches in the past two years. And they are not even the smartphone leader. You can bet that many (most?) new smartphone-owning-online-banking-using customers haven&#8217;t a clue how to connect to their financial institution through their mobile. And even if they know how, there&#8217;s still that nagging [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday, <span style="color: #666666;">Apple</span> announced it has <span style="color: #666666;">shipped 50 million iPhone/iPod Touches</span> in the past two years. And they are not even <span style="color: #666666;">the smartphone leader</span>. You can bet that many (most?) new smartphone-owning-online-banking-using customers haven&#8217;t a clue how to connect to their financial institution through their mobile. And even if they know how, there&#8217;s still that nagging doubt as to whether it&#8217;s a safe/smart thing to do.</p>
<p>Therefore, if you want to drive significant mobile usage, there are a number of steps to take (<em>see note 1</em>). But one of the most important is user education, especially through online information, screenshots, and demos. </p>
<p><a href="http://www.citibank.com/" target="_blank"><span style="color: #0000ff; font-family: Arial Black;">Citibank</span></a> recently elevated general smartphone awareness to its homepage (<em>see first screenshot below</em>). Yesterday, the bank was rotating an &#8220;<em>Introducing CitiMobile for Smartphone</em>&#8221; banner across the top of the homepage. The banner led to an educational page (<em>see second screenshot, note 2</em>), that led to clear instructions on how to bank via a mobile browser:</p>
<ul>
<li>Open browser</li>
<li>Go to citi.com (<em>note 3</em>)</li>
<li>Log in using your same online banking credentials</li>
</ul>
<p>While brevity is admirable, I think customers need a little more info than that. For a non-user, the process sounds almost too good to be true. The bank should elaborate on some key questions such as:</p>
<ul>
<li>Is it secure?</li>
<li>What does it cost?</li>
<li>Does it work on my phone?</li>
<li>What if I lose my phone?</li>
</ul>
<p>Luckily, interested users can go to the well-designed demo that takes users through a semi-guided tour of the mobile banking functions. The Flash-based demo is partially interactive, allowing users to click buttons on a smartphone emulator (<em>see third screenshot</em>). After clicking on a new function, the demo takes over, completing the data entry and going forward to the next screen. Check it out <a href="https://online.citibank.com/US/JRS/portal/template.do?ID=CitiMobile_Smartphones_SuperTour" target="_blank"><span style="color: #666666;">here</span></a>. </p>
<p><span style="font-family: Arial Black;">Citibank homepage</span> (9 Sep 09)</p>
<p><img style="border-width: 0px;" src="http://www.bankrate3000.com/wp-content/uploads/2009/09/215034hm3.png" border="0" alt="image" width="539" height="490" /></p>
<p><span style="font-family: Arial Black;">Citi Mobile for Smartphones landing page</span> (<a href="https://online.citibank.com/US/JRS/infrastructure/target.do?product=CitiMobile%20Smartphones&amp;BT_AS=8&amp;pageID=CitiMobileSmartphones&amp;_d=http://www.citibank.com&amp;BT_TRF=1218&amp;promotion=Features&amp;lid=ILC-1070403&amp;venue=Citibank.com&amp;ID=jfp|jJRSPRODSERV_ProdServDetail&amp;usertype=All%20users&amp;ProspectID=846E7D437D1B42C79D96825D27602776&amp;BTData=402177B736A61745E564C43B0BEBFA9AC9D938492F8F6F0E5EAC5C2DE6EC4663&amp;cmp=ILC-1070403&amp;blitz=CitiMobile%20Smartphones&amp;placement=Topper&amp;publisher=CBOL&amp;BT_CON=1&amp;adtype=Rich%20Media%20-%20Flash&amp;_u=visitor&amp;" target="_blank"><span style="color: #666666;">link</span></a>)</p>
<p><img style="border-width: 0px;" src="http://www.bankrate3000.com/wp-content/uploads/2009/09/215034pcj.png" border="0" alt="image" width="539" height="533" /></p>
<p><span style="font-family: Arial Black;">Citibank mobile demo with interactive emulator</span></p>
<p><a href="http://www.netbanker.com/WindowsLiveWriter/LetYourCustomersKnowTheyCanBankOnlinevia_ECC0/image_8.png"><img style="border-width: 0px;" src="http://www.bankrate3000.com/wp-content/uploads/2009/09/215034v25.png" border="0" alt="image" width="539" height="337" /></a></p>
<p><img style="border-width: 0px;" src="http://www.bankrate3000.com/wp-content/uploads/2009/09/215034gat.png" border="0" alt="image" width="181" height="268" align="right" />Notes:<br />
1. For more info, see <a href="http://www.onlinebankingreport.com/subscriptions/issue.html?iid=151" target="_blank"><span style="color: #666666;">Online Banking Report on Mobile Banking</span></a> (Feb 2007) and <a href="http://www.onlinebankingreport.com/subscriptions/issue.html?iid=189"><span style="color: #666666;">Online Banking Report: Mobile Banking via iPhone</span></a> (Mar 2009)<br />
2. The bank has separate pages for: <a href="https://online.citibank.com/US/JRS/pands/detail.do?ID=CitiMobileiPhone" target="_blank"><span style="color: #666666;">Citi Mobile for iPhone</span></a> and <a href="https://online.citibank.com/US/JRS/pands/detail.do?ID=CitiMobileOtherDevices" target="_blank"><span style="color: #666666;">Citi Mobile for Other Models</span></a><br />
3. Citi still has some work to do on optimizing the mobile Web experience. I navigated via my iPhone to its homepage (see inset) which looks terrible: The page is rendered impossibly tiny (<em>requiring finger zooming</em>), and because the two Flash-based animations don&#8217;t work on iPhones, the top of the page is dominated by two empty boxes.</p>
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